Nestlé promises to correct far enough

Although several measures announced by Nestle Company of Shuangcheng have faced the problem directly, they have not gone deep into the essence, and they need to further rectify and deepen their relations with farmers, cooperation in dispute resolution, and market investment and business model.

In response to reports of “shortage of prices, short-term acquisitions,” “monopoly of milk sources,” “manual milking” and other damages to the interests of dairy farmers, Nestle Company of Heilongjiang Province announced several reform measures on the previous day: “re-commissioning” the “shoulder” Entering the 'POS' POS machine, setting up a 'fair scale' at all milk stations and setting up a “Telephone” free of charge for milking equipment and promising to raise the purchase price.

Even though Nestlé has promised to reform, public opinion is still worried that these measures will be “treating the symptoms” and it is not difficult to see that the so-called rectification does not involve such mechanisms as cooperation between companies and farmers, dispute resolution mechanisms, market investment management models, and taking care of the interests of dairy farmers. Deeper relationships.

According to reports, Nestle Nestle has lower purchase prices and the acquisition process is not transparent, such as "a kilogram of milk is 0.2 yuan lower than the market price"; there are dairy farmers, Nestle Nestle "does the scales on the scales, counters are hidden" . In this regard, the Twins City Nestle "has agreed to increase 0.36-0.6 yuan per kilogram of fresh milk for the sale of large-scale cows" and will "re-commission" the counter. Needless to say, this will help ensure the fairness of the company's transactions with farmers.

However, if you want to create a fairer trading mechanism, Nestluck in Twin Cities needs to come up with a better, more effective, longer-term package improvement plan. For example, to ensure that the acquisition process is fair, transparent, clear payment dates and quality standards, to avoid unilateral manipulation. Orders should also clearly protect prices, be acquired in accordance with transparent trading terms and pricing mechanisms, and ensure farmers have some flexibility.

In fact, Shuangcheng dairy farmers are not dissatisfied with Nestlé's "rigorous testing of the quality of milk," dissatisfied with "the company has the final say," was detected after the low-quality milk, "no talking place." In response, Nestle Nestle responded that it will “set up a report call”. However, reporting telephones can provide dairy farmers with channels for expressing opinions. The fair treatment of opinions is also a problem. This requires the establishment of a dispute resolution mechanism to involve small farmers and communities.

In addition, to really improve the relationship with the supply chain farmers, it should also be improved on the order, such as clearing the contractual requirements of dairy farmers; clear risk of weather, pests and other production risks after the risk of fair sharing of the principle; promise not to buy qualified products . Related safeguard measures should also include support for adapting to climate change, timely communication of supply and demand, ensuring that farmers can respond flexibly to changes in objective conditions, and financial risk management programs.

Small suppliers are not caught in the face of large commercial organizations and they are not necessarily unequal because of the inequality of resources. This requires the government to fulfill its management responsibilities. The policy should encourage investments that are conducive to smallholder farmers and rural development, such as playing a key role in formulating and promoting model contracts, preventing corruption, and ensuring the equality of farmer-enterprise cooperation.

Fair cooperation to help rural poor producers become rich is corporate social responsibility. The investment and business model of a commercial company should be fully assessed and accountable for the impact of the entire supply chain and its surrounding society and environment, especially for vulnerable groups.

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