The mobile health business model is gradually emerging

With the impact of technologies such as mobile internet, wearable devices, and big data on the survival of various industries, the combination of emerging technologies and new business models is changing the public's perception of all walks of life. The traditional medical and health industry cannot be spared. Some new business models are emerging. A few days ago, a new era Internet entrepreneurial team, the Health Horde, led by five 80s, started its entrepreneurial business of mobile health service management in Shanghai.

Digitization of health management A few days ago, Zhang Feng, deputy director of the Planning and Information Department of the National Health and Family Planning Commission, explained the policy of the country's development of the mobile health industry. The government is determined to promote the mobilization and digitization of health care, so it is hoped that the industry will be able to Planning, security, applications, standards, including mechanisms to explore medical health big data, to promote the development of this industry on the premise that data can be absolutely safe.

“Health Tribe is committed to providing healthy digital services for professional groups, families and individuals. It integrates intelligent health monitoring equipment, cloud platform and expert resources to build data collection, storage analysis, assessment and early warning and online consultation system.” CEO Ou Siwei said, “With the support of policy support and market demand, smart health and big data will be the development trend of health services.”

In the past, 2014 was a milestone in the development of mobile medical . From August, Dr. Chun Yu received $50 million in financing, and in October, the registered network announced that Tencent had led more than $100 million in financing. In this year, Internet giants such as Alibaba and Baidu were in full. Into the game, aiming at this big cake with a seductive scent.

Ou Sizhen pointed out: "Mobile medical technology is based on mobile internet technology, which simplifies the doctor's consultation process and improves the efficiency of rapid treatment of injuries and injuries. It can save the time and cost of using a large number of previous registrations, queues and even transportation. Mobile health management emphasizes that people are effectively guided to develop good habits and treat diseases as disease prevention."

Wang Chunwen, CEO of Health Tribe Partner Kang Meihong's five-line health management organization, believes that healthy tribal intelligent monitoring equipment can achieve continuous data collection of human body signs. Through platform management, organizations can effectively grasp the health status of members and send health reminders through mobile APP. “This model has greatly helped prevent and control sub-health and chronic patient populations, improve lifestyles, and progressively digitize personal health.”

Mode needs to be improved

Relevant agencies estimate that by 2020, the potential of the entire health industry will reach 10 trillion yuan. This year, the health industry has become one of the 50 fastest growing and most potential industries in China, and one of the fastest growing and most profitable industries. The development of the mobile Internet has provided more possibilities for the formation of the health industry development model, but for the moment it is only a prototype, and the operation mode needs to be explored.

Just as pessimists reject the big data era, most health apps are still limited to the primary data collection phase, resulting in an embarrassing situation of “healthy data, but low utilization”. In this regard, Ou Sizhen said: "The current market is not lack of data, the lack of how to effectively manage and utilize the data. At present, the health tribal cloud platform has completed the network access of 10 intelligent sensing devices. Nearly 40 human body signs, physiological and biochemical indicators are collected and digitized. When we choose hardware partners, we will not only consider each other's technical capabilities, but most importantly, the other party should have a deep understanding of the development of the medical industry."

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